Clarkson\u2019s Farm is on Prime Video<\/p>\n
From his multi-million pound beer brand to souvenir emporium flogging cufflinks, there\u2019s such a cult of personality around the bumbling berk now that he\u2019s basically morphing into Kim, Khlo\u00e9 et al. Stick to the farming, Jeremy!<\/p>\n
By now, five series in, the fatal flaw at the heart of Clarkson\u2019s Farm has become unignorable. Ultimately, this is meant to be a show about failure; about an oafish man who wades in to an industry he knows little about and mucks everything up.<\/p>\n
Except, well, it isn\u2019t that any more, is it? Because in real life, Clarkson\u2019s Farm has become so successful that Clarkson has now essentially colonised the entire Cotswolds in his image. His Farmer\u2019s Dog pub is now such an attraction that it recently had to turn a nearby field into a 360-space car park \u2013 the same as a large supermarket \u2013 to cope with demand. His Diddly Squat farm shop is a souvenir emporium, catering to anyone who wants to buy branded hats and cufflinks<\/a>, or to own a jar of honey with Clarkson\u2019s face on it. And this isn\u2019t even mentioning his Hawkstone beer brand, which reported sales of \u00a321.3m in the year to March 2025 and has a stated goal of putting Peroni \u201cout of business\u201d.<\/p>\n Clarkson\u2019s Farm is on Prime Video<\/p>\n
![](\"https:\/\/i.guim.co.uk\/img\/media\/225be4579d8e9c6e496b2d0c0b1ed9ac48ad4d91\/319_0_2500_2000\/master\/2500.jpg?width=140&quality=85&auto=format&fit=max&s=0d42a2d702ec07241c84626c24579f3a\" "\\"Clarkson\u2019s")
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