{"id":12422,"date":"2026-06-12T13:33:02","date_gmt":"2026-06-12T13:33:02","guid":{"rendered":"https:\/\/culturalleft.org\/cl\/2026\/06\/12\/masters-of-the-universe-is-a-box-office-flop-can-they-really-be-serious-about-a-sequel-culture-the-guardian\/"},"modified":"2026-06-12T13:33:02","modified_gmt":"2026-06-12T13:33:02","slug":"masters-of-the-universe-is-a-box-office-flop-can-they-really-be-serious-about-a-sequel-culture-the-guardian","status":"publish","type":"post","link":"https:\/\/culturalleft.org\/cl\/2026\/06\/12\/masters-of-the-universe-is-a-box-office-flop-can-they-really-be-serious-about-a-sequel-culture-the-guardian\/","title":{"rendered":"Masters of the Universe is a box office flop. Can they really be serious about a sequel? Culture | The Guardian"},"content":{"rendered":"<p><strong>WARNING: Minor spoiler ahead!<\/strong><br \/>By the power of Grayskull, Amazon MGM has the power to revive a franchise that hasn\u2019t been big since Choppers were the coolest bikes in town<\/p>\n<p>Reports suggest Travis Knight\u2019s <a href=\"https:\/\/www.theguardian.com\/film\/2026\/jun\/02\/masters-of-the-universe-amazon-he-man-movie-review\">Masters of the Universe<\/a> made just <a href=\"https:\/\/variety.com\/2026\/film\/box-office\/box-office-scary-movie-franchise-best-opening-masters-of-the-universe-flops-1236765638\/\">$54m (\u00a340m) globally on debut<\/a> at the weekend, a figure that, while not exactly fatal, would usually be considered a disappointment for a mainstream movie with a budget of more than $200m. Worse still, this heavily caffeinated, meta take on the 1980s TV show arrived carrying the weight of a major studio relaunch and decades of pent-up nostalgia. On paper at least, its bow looks less like the birth of a cinematic universe than the sort of expensive stumble from which some franchises never recover.<\/p>\n<p>So why then does everyone involved in this thing seem so cheerful? \u201cTravis Knight and the entire cast and film-making team have delivered something truly special,\u201d Amazon MGM\u2019s Kevin Wilson gushed to Variety. \u201cThis opening is exactly the kind of critical first moment that validates our holistic distribution strategy \u2013 building awareness and engagement that will carry well beyond the theatrical window.\u201d<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/film\/2026\/jun\/12\/masters-of-the-universe-box-office-flop-sequel\">Continue reading&#8230;<\/a>\u00a0<\/p>\n<p><a href=\"https:\/\/www.theguardian.com\/film\/2026\/jun\/12\/masters-of-the-universe-box-office-flop-sequel\" target=\"_blank\" class=\"feedzy-rss-link-icon\">Read More<\/a><img decoding=\"async\" src=\"https:\/\/i.guim.co.uk\/img\/media\/191656d0f9e3b3b286e88de3bc638e42e5321232\/0_209_2000_1600\/master\/2000.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=578f8e58fffd988ea131adacf21a8028\" title=\"Masters of the Universe is a box office flop. Can they really be serious about a sequel?\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>WARNING: Minor spoiler ahead!By the power of Grayskull, Amazon MGM has the power to revive a franchise that hasn\u2019t been big since Choppers were the coolest bikes in town Reports suggest Travis Knight\u2019s Masters of the Universe made just $54m (\u00a340m) globally on debut at the weekend, a figure that, while not exactly fatal, would&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":12423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Masters of the Universe is a box office flop. 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Culture | The Guardian - Cultural Left\" \/>\n<meta property=\"og:description\" content=\"WARNING: Minor spoiler ahead!By the power of Grayskull, Amazon MGM has the power to revive a franchise that hasn\u2019t been big since Choppers were the coolest bikes in town Reports suggest Travis Knight\u2019s Masters of the Universe made just $54m (\u00a340m) globally on debut at the weekend, a figure that, while not exactly fatal, would&#046;&#046;&#046;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/culturalleft.org\/cl\/2026\/06\/12\/masters-of-the-universe-is-a-box-office-flop-can-they-really-be-serious-about-a-sequel-culture-the-guardian\/\" \/>\n<meta property=\"og:site_name\" content=\"Cultural Left\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/culturalleft\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-12T13:33:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i.guim.co.uk\/img\/media\/191656d0f9e3b3b286e88de3bc638e42e5321232\/0_209_2000_1600\/master\/2000.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=578f8e58fffd988ea131adacf21a8028\" \/>\n<meta name=\"author\" content=\"Administrator\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@culturalleft\" \/>\n<meta name=\"twitter:site\" content=\"@culturalleft\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Administrator\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/culturalleft.org\\\/cl\\\/2026\\\/06\\\/12\\\/masters-of-the-universe-is-a-box-office-flop-can-they-really-be-serious-about-a-sequel-culture-the-guardian\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/culturalleft.org\\\/cl\\\/2026\\\/06\\\/12\\\/masters-of-the-universe-is-a-box-office-flop-can-they-really-be-serious-about-a-sequel-culture-the-guardian\\\/\"},\"author\":{\"name\":\"Administrator\",\"@id\":\"https:\\\/\\\/culturalleft.org\\\/cl\\\/#\\\/schema\\\/person\\\/94cf8075fda504f02a6c2fba01de1a33\"},\"headline\":\"Masters of the Universe is a box office flop. 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