{"id":12493,"date":"2026-06-15T11:32:38","date_gmt":"2026-06-15T11:32:38","guid":{"rendered":"https:\/\/culturalleft.org\/cl\/2026\/06\/15\/he-understands-soft-power-why-andy-burnham-put-music-at-the-heart-of-his-political-identity-culture-the-guardian\/"},"modified":"2026-06-15T11:32:38","modified_gmt":"2026-06-15T11:32:38","slug":"he-understands-soft-power-why-andy-burnham-put-music-at-the-heart-of-his-political-identity-culture-the-guardian","status":"publish","type":"post","link":"https:\/\/culturalleft.org\/cl\/2026\/06\/15\/he-understands-soft-power-why-andy-burnham-put-music-at-the-heart-of-his-political-identity-culture-the-guardian\/","title":{"rendered":"\u2018He understands soft power\u2019: why Andy Burnham put music at the heart of his political identity Culture | The Guardian"},"content":{"rendered":"<p>Oasis and Elbow have soundtracked Burnham\u2019s byelection campaign and he got Liam Gallagher doing Manchester\u2019s tram announcements. Will he keep banging the drum for music if he reaches Westminster?<\/p>\n<p>First came Andy Burnham\u2019s Makerfield byelection campaign launch video, with the Greater Manchester mayor stomping down red-brick streets soundtracked by homegrown stars Oasis, Elbow and James. Then came the eye-catching, northern soul-influenced campaign logo: Change Labour, Keep the Faith. And this week, it is not just pubs and clubs but music venues that would be part of Burnham\u2019s proposed business rates cut.<\/p>\n<p>As he looks to return to Westminster then make a bid for party leadership, music is part of Brand Burnham in a way that is unusual for a mainstream politician, in a campaign where he has pitched \u201cManchesterism\u201d as the solution to Britain\u2019s woes. But it is a policy platform that can be as vague and vibes-based as a Noel Gallagher verse. How does the Mayor\u2019s love affair with Manchester\u2019s music industry shine a light not just on \u201cManchesterism\u201d, but the man behind it?<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/music\/2026\/jun\/15\/andy-burnham-manchester-music-his-political-identity\">Continue reading&#8230;<\/a>\u00a0<\/p>\n<p><a href=\"https:\/\/www.theguardian.com\/music\/2026\/jun\/15\/andy-burnham-manchester-music-his-political-identity\" target=\"_blank\" class=\"feedzy-rss-link-icon\">Read More<\/a><img decoding=\"async\" src=\"https:\/\/i.guim.co.uk\/img\/media\/dc4e746dd57be03f3d03efe48fc43cb566a76bc2\/110_0_2780_2224\/master\/2780.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=1bee7e9fca571a1196ad5075153a8737\" title=\"\u2018He understands soft power\u2019: why Andy Burnham put music at the heart of his political identity\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Oasis and Elbow have soundtracked Burnham\u2019s byelection campaign and he got Liam Gallagher doing Manchester\u2019s tram announcements. Will he keep banging the drum for music if he reaches Westminster? First came Andy Burnham\u2019s Makerfield byelection campaign launch video, with the Greater Manchester mayor stomping down red-brick streets soundtracked by homegrown stars Oasis, Elbow and James.&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":12494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018He understands soft power\u2019: why Andy Burnham put music at the heart of his political identity Culture | The Guardian - Cultural Left<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/culturalleft.org\/cl\/2026\/06\/15\/he-understands-soft-power-why-andy-burnham-put-music-at-the-heart-of-his-political-identity-culture-the-guardian\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018He understands soft power\u2019: why Andy Burnham put music at the heart of his political identity Culture | The Guardian - Cultural Left\" \/>\n<meta property=\"og:description\" content=\"Oasis and Elbow have soundtracked Burnham\u2019s byelection campaign and he got Liam Gallagher doing Manchester\u2019s tram announcements. Will he keep banging the drum for music if he reaches Westminster? First came Andy Burnham\u2019s Makerfield byelection campaign launch video, with the Greater Manchester mayor stomping down red-brick streets soundtracked by homegrown stars Oasis, Elbow and James.&#046;&#046;&#046;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/culturalleft.org\/cl\/2026\/06\/15\/he-understands-soft-power-why-andy-burnham-put-music-at-the-heart-of-his-political-identity-culture-the-guardian\/\" \/>\n<meta property=\"og:site_name\" content=\"Cultural Left\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/culturalleft\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-15T11:32:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i.guim.co.uk\/img\/media\/dc4e746dd57be03f3d03efe48fc43cb566a76bc2\/110_0_2780_2224\/master\/2780.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=1bee7e9fca571a1196ad5075153a8737\" \/>\n<meta name=\"author\" content=\"Administrator\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@culturalleft\" \/>\n<meta name=\"twitter:site\" content=\"@culturalleft\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Administrator\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/culturalleft.org\\\/cl\\\/2026\\\/06\\\/15\\\/he-understands-soft-power-why-andy-burnham-put-music-at-the-heart-of-his-political-identity-culture-the-guardian\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/culturalleft.org\\\/cl\\\/2026\\\/06\\\/15\\\/he-understands-soft-power-why-andy-burnham-put-music-at-the-heart-of-his-political-identity-culture-the-guardian\\\/\"},\"author\":{\"name\":\"Administrator\",\"@id\":\"https:\\\/\\\/culturalleft.org\\\/cl\\\/#\\\/schema\\\/person\\\/94cf8075fda504f02a6c2fba01de1a33\"},\"headline\":\"\u2018He understands soft power\u2019: why Andy Burnham put music at the heart of his political identity Culture | The Guardian\",\"datePublished\":\"2026-06-15T11:32:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/culturalleft.org\\\/cl\\\/2026\\\/06\\\/15\\\/he-understands-soft-power-why-andy-burnham-put-music-at-the-heart-of-his-political-identity-culture-the-guardian\\\/\"},\"wordCount\":205,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/culturalleft.org\\\/cl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/culturalleft.org\\\/cl\\\/2026\\\/06\\\/15\\\/he-understands-soft-power-why-andy-burnham-put-music-at-the-heart-of-his-political-identity-culture-the-guardian\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/culturalleft.org\\\/cl\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/2780-lojrJe.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/culturalleft.org\\\/cl\\\/2026\\\/06\\\/15\\\/he-understands-soft-power-why-andy-burnham-put-music-at-the-heart-of-his-political-identity-culture-the-guardian\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/culturalleft.org\\\/cl\\\/2026\\\/06\\\/15\\\/he-understands-soft-power-why-andy-burnham-put-music-at-the-heart-of-his-political-identity-culture-the-guardian\\\/\",\"url\":\"https:\\\/\\\/culturalleft.org\\\/cl\\\/2026\\\/06\\\/15\\\/he-understands-soft-power-why-andy-burnham-put-music-at-the-heart-of-his-political-identity-culture-the-guardian\\\/\",\"name\":\"\u2018He understands soft power\u2019: why Andy Burnham put music at the heart of his political identity Culture | The Guardian - 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