{"id":14009,"date":"2026-07-21T14:39:48","date_gmt":"2026-07-21T14:39:48","guid":{"rendered":"https:\/\/culturalleft.org\/cl\/2026\/07\/21\/the-kardashian-era-is-over-tiktoks-povvo-king-takes-on-the-billionaires-culture-the-guardian\/"},"modified":"2026-07-21T14:39:48","modified_gmt":"2026-07-21T14:39:48","slug":"the-kardashian-era-is-over-tiktoks-povvo-king-takes-on-the-billionaires-culture-the-guardian","status":"publish","type":"post","link":"https:\/\/culturalleft.org\/cl\/2026\/07\/21\/the-kardashian-era-is-over-tiktoks-povvo-king-takes-on-the-billionaires-culture-the-guardian\/","title":{"rendered":"\u2018The Kardashian era is over\u2019: TikTok\u2019s \u2018povvo king\u2019 takes on the billionaires Culture | The Guardian"},"content":{"rendered":"<p>Shabaz Ali stormed to TikTok fame mocking the designer ice cubes of the privileged. Now he\u2019s on the BBC stoking revolt against the superrich<\/p>\n<p>It was ice cubes that tipped Shabaz Ali over the edge. \u201cA woman online spent her entire day making content about \u2018designer ice cubes\u2019,\u201d he recalls. \u201cShe\u2019d freeze flavoured waters or fruit juices and show the whole process in tedious detail. I was like, \u2018There\u2019s no way she\u2019s got a proper job or has ever struggled for money. Only someone wealthy would have the time to do this.\u2019 It vexed me, so on a whim, I made a reaction video saying \u2018On today\u2019s episode of I\u2019m Rich, You\u2019re Poor \u2026\u2019 Soon my TikToks were getting 30m views and thousands of comments. It blew my mind.\u201d<\/p>\n<p>Ali, AKA @ShabazSays, has since become a cult celebrity for his sarcastic commentary on how the other half live. His scathing takedowns of the \u201crich and ridiculous\u201d have won him more than 4 million followers. Now he\u2019s transferring his viral fame to our TV screens.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/tv-and-radio\/2026\/jul\/21\/shabaz-ali-interview-tiktok-influencer-billionaires-kardashian-superrich-bbc-povvo-king\">Continue reading&#8230;<\/a>\u00a0<\/p>\n<p><a href=\"https:\/\/www.theguardian.com\/tv-and-radio\/2026\/jul\/21\/shabaz-ali-interview-tiktok-influencer-billionaires-kardashian-superrich-bbc-povvo-king\" target=\"_blank\" class=\"feedzy-rss-link-icon\">Read More<\/a><img decoding=\"async\" src=\"https:\/\/i.guim.co.uk\/img\/media\/0298f7f56dccf5615302bb30f7ebae6690f64038\/0_926_3933_3146\/master\/3933.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=c303e148464b29d40c4ffd64af017d62\" title=\"\u2018The Kardashian era is over\u2019: TikTok\u2019s \u2018povvo king\u2019 takes on the billionaires\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Shabaz Ali stormed to TikTok fame mocking the designer ice cubes of the privileged. Now he\u2019s on the BBC stoking revolt against the superrich It was ice cubes that tipped Shabaz Ali over the edge. \u201cA woman online spent her entire day making content about \u2018designer ice cubes\u2019,\u201d he recalls. \u201cShe\u2019d freeze flavoured waters or&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":14010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018The Kardashian era is over\u2019: TikTok\u2019s \u2018povvo king\u2019 takes on the billionaires Culture | The Guardian - Cultural Left<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/culturalleft.org\/cl\/2026\/07\/21\/the-kardashian-era-is-over-tiktoks-povvo-king-takes-on-the-billionaires-culture-the-guardian\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018The Kardashian era is over\u2019: TikTok\u2019s \u2018povvo king\u2019 takes on the billionaires Culture | The Guardian - Cultural Left\" \/>\n<meta property=\"og:description\" content=\"Shabaz Ali stormed to TikTok fame mocking the designer ice cubes of the privileged. Now he\u2019s on the BBC stoking revolt against the superrich It was ice cubes that tipped Shabaz Ali over the edge. \u201cA woman online spent her entire day making content about \u2018designer ice cubes\u2019,\u201d he recalls. \u201cShe\u2019d freeze flavoured waters or&#046;&#046;&#046;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/culturalleft.org\/cl\/2026\/07\/21\/the-kardashian-era-is-over-tiktoks-povvo-king-takes-on-the-billionaires-culture-the-guardian\/\" \/>\n<meta property=\"og:site_name\" content=\"Cultural Left\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/culturalleft\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-21T14:39:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i.guim.co.uk\/img\/media\/0298f7f56dccf5615302bb30f7ebae6690f64038\/0_926_3933_3146\/master\/3933.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=c303e148464b29d40c4ffd64af017d62\" \/>\n<meta name=\"author\" content=\"Administrator\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@culturalleft\" \/>\n<meta name=\"twitter:site\" content=\"@culturalleft\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Administrator\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/culturalleft.org\\\/cl\\\/2026\\\/07\\\/21\\\/the-kardashian-era-is-over-tiktoks-povvo-king-takes-on-the-billionaires-culture-the-guardian\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/culturalleft.org\\\/cl\\\/2026\\\/07\\\/21\\\/the-kardashian-era-is-over-tiktoks-povvo-king-takes-on-the-billionaires-culture-the-guardian\\\/\"},\"author\":{\"name\":\"Administrator\",\"@id\":\"https:\\\/\\\/culturalleft.org\\\/cl\\\/#\\\/schema\\\/person\\\/94cf8075fda504f02a6c2fba01de1a33\"},\"headline\":\"\u2018The Kardashian era is over\u2019: TikTok\u2019s \u2018povvo king\u2019 takes on the billionaires Culture | The Guardian\",\"datePublished\":\"2026-07-21T14:39:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/culturalleft.org\\\/cl\\\/2026\\\/07\\\/21\\\/the-kardashian-era-is-over-tiktoks-povvo-king-takes-on-the-billionaires-culture-the-guardian\\\/\"},\"wordCount\":200,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/culturalleft.org\\\/cl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/culturalleft.org\\\/cl\\\/2026\\\/07\\\/21\\\/the-kardashian-era-is-over-tiktoks-povvo-king-takes-on-the-billionaires-culture-the-guardian\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/culturalleft.org\\\/cl\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/3933-Yr0raH.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/culturalleft.org\\\/cl\\\/2026\\\/07\\\/21\\\/the-kardashian-era-is-over-tiktoks-povvo-king-takes-on-the-billionaires-culture-the-guardian\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/culturalleft.org\\\/cl\\\/2026\\\/07\\\/21\\\/the-kardashian-era-is-over-tiktoks-povvo-king-takes-on-the-billionaires-culture-the-guardian\\\/\",\"url\":\"https:\\\/\\\/culturalleft.org\\\/cl\\\/2026\\\/07\\\/21\\\/the-kardashian-era-is-over-tiktoks-povvo-king-takes-on-the-billionaires-culture-the-guardian\\\/\",\"name\":\"\u2018The Kardashian era is over\u2019: TikTok\u2019s \u2018povvo king\u2019 takes on the billionaires Culture | The Guardian - 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