{"id":14873,"date":"2026-08-22T09:40:48","date_gmt":"2026-08-22T09:40:48","guid":{"rendered":"https:\/\/culturalleft.org\/cl\/2026\/08\/22\/the-guide-257-what-we-lose-when-a-medium-built-for-the-ear-surrenders-to-the-camera-culture-the-guardian\/"},"modified":"2026-08-22T09:40:48","modified_gmt":"2026-08-22T09:40:48","slug":"the-guide-257-what-we-lose-when-a-medium-built-for-the-ear-surrenders-to-the-camera-culture-the-guardian","status":"publish","type":"post","link":"https:\/\/culturalleft.org\/cl\/2026\/08\/22\/the-guide-257-what-we-lose-when-a-medium-built-for-the-ear-surrenders-to-the-camera-culture-the-guardian\/","title":{"rendered":"The Guide #257: What we lose when a medium \u200bbuilt for the ear surrender\u200bs to the camera Culture | The Guardian"},"content":{"rendered":"

In this week\u2019s newsletter: As platforms chase \u200bs\u200bubscribers, podcasts are losing their off\u2011screen charm\u200b, leaving listeners to wonder whether the intimacy of audio can survive the studio lights<\/p>\n

\u2022 <\/strong>Don\u2019t get The Guide delivered to your inbox? Sign up here<\/strong><\/a><\/p>\n

This has been the year that podcasting properly, unapologetically \u201cpivoted to video<\/a>\u201d. Yes, it\u2019s been a progression that has been in the making for quite a while, arguably ever since Joe Rogan first trained a webcam at himself and whichever guest he was smoking weed with in his studio back in 2009 \u2013 but in 2026 the medium\u2019s transformation from purely aural to audio\/visual (often with more of an emphasis on the visual) is truly complete.<\/p>\n

In January, Netflix started broadcasting video versions of popular podcasts<\/a> from The Ringer, iHeartMedia, Barstool and more, as well as continuing to make video pods of their own. That landgrab was a slightly desperate response to YouTube\u2019s phenomenal success with visualised pods; after becoming the preferred podcast platform for most Americans in 2024, it managed the same feat in the UK in 2026<\/a>, overtaking Spotify. No wonder, then, that Spotify has \u2013 as part of a wider push to get people sticking to its platform for pods \u2013 continued to bolster viewing capabilities for its own pods too.<\/p>\n

Continue reading…<\/a>\u00a0<\/p>\n

Read More<\/a><\/p>","protected":false},"excerpt":{"rendered":"

In this week\u2019s newsletter: As platforms chase \u200bs\u200bubscribers, podcasts are losing their off\u2011screen charm\u200b, leaving listeners to wonder whether the intimacy of audio can survive the studio lights \u2022 Don\u2019t get The Guide delivered to your inbox? Sign up here This has been the year that podcasting properly, unapologetically \u201cpivoted to video\u201d. Yes, it\u2019s been...<\/p>\n","protected":false},"author":1,"featured_media":14874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nThe Guide #257: What we lose when a medium \u200bbuilt for the ear surrender\u200bs to the camera Culture | The Guardian - Cultural Left<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/culturalleft.org\/cl\/2026\/08\/22\/the-guide-257-what-we-lose-when-a-medium-built-for-the-ear-surrenders-to-the-camera-culture-the-guardian\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Guide #257: What we lose when a medium \u200bbuilt for the ear surrender\u200bs to the camera Culture | The Guardian - Cultural Left\" \/>\n<meta property=\"og:description\" content=\"In this week\u2019s newsletter: As platforms chase \u200bs\u200bubscribers, podcasts are losing their off\u2011screen charm\u200b, leaving listeners to wonder whether the intimacy of audio can survive the studio lights \u2022 Don\u2019t get The Guide delivered to your inbox? 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