With her new, semi-nude advert for sports site Novig, the actor cements her reputation as the anti-woke poster girl. But is it real \u2013 or just provocation with a soft porn gaze?<\/p>\n
Bear with me here, but I\u2019m beginning to suspect Sydney Sweeney is a very fine actor. It\u2019s a skill she has been recognised for in the past, of course, winning nominations for Emmys for Euphoria and The White Lotus, but I mean it in a deeper sense, related to her work in advertising rather than drama \u2013 can she do more than play a role? Can she make you feel what she\u2019s feeling?<\/p>\n
In her \u201ccontroversial\u201d new ad for the sports prediction site Novig (the scare quotes are because, when you\u2019re begging for controversy this hard, you shouldn\u2019t just be handed it on a plate), she adopts the garb of various sports. Her face, body, aspect, gait and mien are all carefully configured to amp up the erotic overtones to the maximum degree, and yet the feeling that beams out of each image is: \u201cThis is really going to piss people off, and I couldn\u2019t be more delighted.\u201d Her expression is so speechful that you cannot help but share in some of her hellion joy.<\/p>\n
![](\"https:\/\/i.guim.co.uk\/img\/media\/d8e1d044d6d99ac58d93e6d625f6a3400961bd0b\/332_4_1232_985\/master\/1232.jpg?width=140&quality=85&auto=format&fit=max&s=6f632aeab12253423060163e7e985542\" "\\"\u2018A")
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