With country music festival attendances soaring and US artists selling out tours, are British and Irish audiences ready for “the full Southern experience”?
“There’s a certain magic with country music in the UK right now,” says Anna-Sophie Mertens, smiling in hi-vis from the build at State Fayre, the UK’s newest festival for country fans. It is located in Chelmsford but styled like the American South – think clapboard, rusted metal and water points disguised as retro gas stations – and this weekend, the gates will open to 50,000 country devotees.
Country is the UK’s fastest-growing genre, according to data from the Country Music Association (CMA), and has been for three years in a row. Until 2023, UK tastes leaned towards legacy acts, but now modern megastars such as Morgan Wallen, Luke Combs and Cowboy Carter-era Beyoncé have taken the wheel, reflecting a changing of the guard.
